hi, i'm rafael.
founded and exited a consumer brand — found more joy in building systems that make teams faster than in running one myself.
now building tools for an 8-figure amazon portfolio company, used daily by 100+ people. if your team loses hours to tools that don't fit — i build the ones that do.
some of what i've built
Facebook-Amazon Full Funnel Ads Analytics
triple whale, helium 10 — marketing metrics only. nobody tracks the full path: facebook ad → amazon sale → actual profit.
connects ad spend to unit economics. profit per SKU, not ROAS. decisions based on margin, not vanity numbers.
reporting: 1.5 days → 2 hours. unprofitable ads killed in real-time, not at month-end.
AI-powered creative analytics on top: which angles, formats, and content types (human vs. non-human) actually convert.
Canvas
higgsfield, freepik — expensive at scale, zero collaboration, no integration. each tool is its own silo.
real-time collaborative AI editor. team generates, reviews, iterates together. outputs push directly into the task system.
$4–5K/month saved on creative production. no more copy-pasting between tools.
Creative Tasks
notion doesn't fit media buying. the flow: produce → review → approve → launch → pay. no generic tool handles this chain.
task system built for media buying teams. per-variation approvals, threaded feedback, approved assets flow straight to launch.
replaced 5 tools (notion + slack + drive + sheets + email) with one.
Autolaunch
revealbot charges rev share. creatives live in one system, launcher in another. someone always copy-pastes between them.
approved creatives from tasks flow directly here. select → configure → launch to facebook. no uploads, no middleman.
ad setup: 48h → 6h. 3× launch velocity. one-time build, no recurring rev-share.
currently taking on new projects.
team growing faster than your tools? let's talk.