hi, i'm Rafael.
founded and exited a consumer brand — found more joy in making teams faster through software than in running one myself.
now building technical systems for an 8-figure amazon portfolio company, used daily by 100+ people. if your team loses hours to tools that don't fit — i build the ones that do.
you adapt to the tool
the tool adapts to you
pays for features you don't use
only what your team needs
generic workflows
your exact process
data scattered across platforms
one system, one source of truth
monthly fees forever
one-time build, you own it
stop adapting your team to software.
i build software that adapts to your team.
some of what i've built
triple whale, helium 10 — marketing metrics only. nobody tracks the full path: facebook ad → amazon sale → actual profit.
connects ad spend to unit economics. profit per SKU, not ROAS. decisions based on margin, not vanity numbers.
reporting: 1.5 days → 2 hours. unprofitable ads killed in real-time, not at month-end.
AI-powered creative analytics on top: which angles, formats, and content types (human vs. non-human) actually convert.
click and interact with the live demo belowfor the best experience, open demos on desktop
higgsfield, freepik — expensive at scale, zero collaboration, no integration. each tool is its own silo.
real-time collaborative AI editor. team generates, reviews, iterates together. outputs push directly into the task system.
$4–5K/month saved on creative production. no more copy-pasting between tools.
click and interact with the live demo belowfor the best experience, open demos on desktop
notion doesn't fit media buying. the flow: produce → review → approve → launch → pay. no generic tool handles this chain.
task system built for media buying teams. per-variation approvals, threaded feedback, approved assets flow straight to launch.
replaced 5 tools (notion + slack + drive + sheets + email) with one.
click and interact with the live demo belowfor the best experience, open demos on desktop
revealbot charges rev share. creatives live in one system, launcher in another. someone always copy-pastes between them.
approved creatives from tasks flow directly here. select → configure → launch to facebook. no uploads, no middleman.
ad setup: 48h → 6h. 3× launch velocity. one-time build, no recurring rev-share.
click and interact with the live demo belowfor the best experience, open demos on desktop